A Swing between Passion and Reality

Is Yahoo dying? A recent post by Michael Arrington has caused fierce debate among readers. Firm supporters such as Jason Kolb agreed that "Yahoo is now a dead company." Optimistic analysts such as Tim O'Reilly disagreed by accusing Michael to be too narrow-minded to having overemphasized the importance of Web search. I believe, however, that Yang's decision about dealing with Google or Microsoft is his tough swing between passion and reality.

Jerry Yang has his passion that has led him found Yahoo and also keeps him on the position of Chief Yahoo at present. Yahoo's mission statement tells the passion being to connect people to their passions, communities, and the world’s knowledge. This is what Yang wants Yahoo to be and he has done all he could to keep Yahoo on this direction. A very recent action on executing the passion is the announcement of SearchMonkey, the center of Yahoo's newest Y!OS effort. Surely, I have argued whether such a Y!OS effort is realistic enough on the basis of the current status of Web evolution. Unquestionably, however, the dream is beautiful and it is worth of trying.

In comparison, what is the passion of Microsoft? Bloody money. Bill Gates steps down and rumors tell that he would never come back to Microsoft administration again. After the leaving of its visionary founder, Microsoft has become a giant machine of money maker and only a money maker. It may not be a bad news for Microsoft stockholders. But it is a bad news for passionate Web innovators.

The deal with Yahoo and Microsoft would sentence the instant death of Yang's passion for the company from the beginning. It is something intolerable for long-sighted visionary leaders. Yang is willing to be the CEO of Yahoo with $1 annual salary because of his passion. Hence he will never allow the passion being a joke, at least not a joke when he still has the controlling power.

The Google-Yahoo deal is a different contract. By this deal, Yahoo reserves its right to continuously look for its dream (though for limited time period) by formally surrendering to Google on the current Web search market.

There are two critical keywords I emphasized in the previous sentence. The first one is surrendering. Michael Arrington has ceaselessly addressed that the difference between Microsoft-Yahoo deal and the Google-Yahoo deal is only the difference between instance death sentence and suspended death sentence, and he does have overemphasize the term "death" but forgotten the meaning of "suspended". To me, the suspended death sentence means more about "surrender" than about "death". By either "surrender" or "suspended", Yahoo still has its chance to come back. By "instance sentence", however, Yahoo will not have any more chances at all.

The second keyword I want to address is current. As I always advocate and I advocate it once again, the Web is evolving and it evolves faster than many of us think. Google may not be the leader of Web search forever. The SearchMonkey and Y!OS are Yahoo's announced strategy to come back. But Yahoo needs time to execute the strategy. The suspended sentence brought by the Google-Yahoo deal provides the time. Though we don't know whether the length of time might be long enough, at least the passion and dream of Yahoo have survived from the instant death at present.

Is Yang's passion unfair to Yahoo's shareholders, especially to Mr. Carl Icahn? In short term, definitely. In long term, we do not know. As I said before, "capital is near-sighted." The lack of short-term profits can easily kill a long-sighted visionary capitalist without a question. Jerry Yang is current taking this pressure. As a peer thinker, I sincerely wish him the best of his luck to be able to survive from the crudeness of capital.

In summary, Jerry Yang is taking a swing between his passion and the crude reality of capitalism. The swing is currently on the side of passion and Yang has done all he could to protect the dream of Yahoo. Be honest, it is also the dream of any free thinkers on the Web. Let's pray for Yahoo and Yang.