Monday, December 10, 2007

Evolution of Web Business

This is my newest article in Semantic Report. In this article I present my thoughts of web evolution in the business realm. A truth is that when the Web evolves, most of the businesses on the Web must evolve simultaneously to simply survive. Maybe it is a little bit surprising, but Web business is indeed one of the most risky business categories in the world because of web evolution. New businesses always have plenty of chances, while old businesses often struggle on catching up with the step of web evolution.

In this article, I describe that the success of a hard-core web business (i.e. a company cannot survive without the Web) depends on the implementation of three things: bring its customers the chances of making money, bring its customers the entertainments, or help its customers be recognized and remembered. A successful implementation of any of the three philosophies can lead to a successful company. But a great company always engages at least two of the thoughts. If a company successfully implements all the three issues, it becomes unbeatable.

On the other hand, the progress of web evolution provides richer and richer ways for people to implement these three philosophical thoughts. If a company does not frequently upgrade its implementation according to the progress of web evolution, the company may easily be swapped out of the market by its new competitors that directly adopt the newest implementation methods in web evolution. This is thus the exciting but also the cruel side of the web business evolution.

You may check out the full article at the December 2007 edition of the Semantic Report.

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