"Every true history is contemporary history"

"Every true history," said Benedetto Croce, "is contemporary history."

Croce is an idealist philosopher who scorned the materialist theorists like Karl Marx and Friedrich Hegel. Normally, the materialists attempt to reduce history to a few objective principles; hence not only that history has one unique truth, but also that we may look into the future of the history by tracing the path of the truth. By contrast, the idealists such as Croce and Rousseau believe that history is a series of lies. The written history is thus whatever we CHOOSE to be the closest to the truth.

Basically, my view of history is materialist. In fact, my model of Web evolution is grounded on the assumption that there exist objective laws guiding the growth of World Wide Web.

On the other hand, however, I agree to Croce's famous quote, especially when we look at it in another angle. When Croce said every true history is contemporary history, I would rather assume his emphasis was that history truly repeated itself. Moreover, any contemporary history is nothing but a repeated cycle that has happened before. This is indeed another implicit thought behind my model of Web evolution. In the model, I have analogized the evolution of the Web to the growth of mind of human beings. Web evolution is a piece of contemporary history, while the growth of mind of human beings is something that happened before (and now also of course). There is indeed nothing really new under the sun with respect to history.

World Wide Web, 20 years

20 years, it is just a short time period in history. But when we look it back, it is hard for us to imagine how we lived 20 years ago without all the convenience we have now. This last 20 years is one of the most revolutionary 20-year periods (if not the most revolutionary period) in human history. Numerous influential innovations and remarkable events occurred during the period just because of one meanwhile-insignificant invention---World Wide Web.

Happy anniversary, Web!

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World Wide Web was born in a computer in somewhere Europe. However, someone predicts it to become a "big machine" again in the future.

WWW has others names. By the inventor, WWW may also be called III (International Information Infrastructure) or GGG (Giant Global Graph). Probably you may get a few inspiration out of these alternatives.

World Wide Web may also been watched differently. It is a network of computers, a platform of computation, a society of communication, and a factory of information production. Moreover, it will be a market of mind asset.

World Wide Web is growing, evolving, advancing. When it evolves, growing are also our intrinsic selves. It is not only that we are upgrading the Web; the Web is changing us.

Aardvark, and invitation available

Mechanical Zoo finally unveils its first product---Aardvark. The product is now in its formal public beta.

The present Aardvark can be summarized as Twitter in Q&A. It allows users to ask any questions, and then the service forwards the questions to the other users who have declared to be somehow knowledgeable on and interested in answering the questions to answer. At the beginning of the service subscription, every Aardvark user must specify at least three keywords on what they are interested and probably be knowledgeable.

I have tested the service by asking "how do you think of Aardvark?" And I got a few answers shortly after. Max Ventilla, the CEO and co-founder of Mechanical Zoo answered by saying that "I think that I get information from two key places: from the web and from people. It's trivially easy to get information from the web assuming I'm looking for public/objective info. It's really hard to get info from the people I know and their friends if I'm not into constantly spamming people. Aardvark solves that second need once enough of my friends are shared contacts with Aardvark or once I integrate my FB social graph." Well, this is truly the motivation behind Aardvark.

Aardvark is a place you may ask subjective questions and get subjective answers. This is an exciting point of the service. Although earlier services such as Mahalo and ChaCha do the same thing, apparently Aardvark may serve the users better by well directing the questions to the ones who may answer in high quality. This was the main topic Max and I shared at April last year in a phone interview. When answering my previous question, Nicholas C. at Mechanical Zoo said, "i think of aardvark as a gateway to my friends' knowledge." That's it!

Before Mechanical Zoo, I was wondering whether Twine might be in this form when the service was just published in 2007. Apparently, however, it is not. But the cooperation between Twine and Aardvark could be an interesting event to watch in the future.

Another interesting thought I am wondering now is how Twitter may act after this Aardvark beta. I cannot see why Twitter cannot add an Aardvark-like service into its current platform in short period of time. Based on the popularity Twitter has at present, it is very difficult for the young Aardvark to compete against.

Certainly, on the other hand, Aardvark has its own problems. For example, how to well filter spam? Please be note that for Aardvark, when answers are subjective, spams are also subjective. Has Aardvark truly addressed how to resolve the problem? I expect, but I am not confident of their solution at this moment.

And there are more intrinsic issues of the service that I cannot share at this moment (due to varied reasons). But this service is still definitely worth of being tried. I have a couple of invitations available. If you are interested in it, please leave a comment. I will send the invitation in order until it runs out.

Your online identity is a treasure inheritable

Everyday, we may witness some brilliant new business idea emerging. Legacy Locker shines today.

The intuition behind Legacy Locker is to prevent the loss of the private information after the death (especially in the case of sudden, unpredicted death) of individuals. This is a simple idea but very practical and valuable. When the Web has been involved deeper and deeper into our daily life, many of us do have much valuable information online that we do not want to lose even after our death. Typically, much of the information is what we have learned and saved as treasure. Hence we may wish the significant others to inherit the treasure when we pass away. Therefore it comes Legacy Locker.

This is an imperfect example of mind asset. But it is.

Swoopo: not an auction site

A $79.16 MacBook? ZDNet today has an interesting article about a new online "auction" service---swoopo. After reading the article and watching the site, I have a conclusion, however, that swoopo is indeed not an auction site. The site sells lottery!

The founders are the true "evil genius" as Sam Diaz said in his post. They have created a site selling lotteries in the form of "auction"! What they do is that they split everything into mini-slices, 75 cents per slice, number INDEFINITELY. Then they sell the slices in contrast to sell the product! Therefore, like any other lottery games, it actually does not matter how much the real product is worth. The only thing matters is how many people want to try their luck. Ideally, the more precious the product is, the more people may want to try the luck. There goes the scheme.

The $79.16 MacBook is really a small potato, though the site actually profited $4,638 from this $79.16 SALE! Don't be amazed, however, this is just exactly how lottery gains money.

Transition to Web 3.0, a baby early-born

All of a sudden, Web 2.0 fades. Not long ago, people still spoke the buzzword enthusiastically. Nearly every new startup advertises itself Web 2.0. It was a synonym of fashion and cutting-edge. Now things went to the opposite dramatically. In the most recent DEMO 2009 conference, the "Web 2.0" buzz nearly disappeared. Web 2.0 is a trend no longer. From Boston to San Francisco, people are talking about Web 3.0.

However, is now the time of Web 3.0 to be born? Despite I am an active advocate of Web evolution and unquestionably believe the coming of Web 3.0, I am afraid that the transition to Web 3.0 we discuss at present is a poor early-born baby.

The key here is that the true problems of Web 2.0 are not well understood by the majority of the public yet. Most of the entrepreneurs think of change only because of the occurred financial crisis in contrast to having recognized the true problems beneath the present model of social networking and collective intelligence. Hence when they discuss the transition from Web 2.0 to Web 3.0, indeed they do not know where they are heading. They have sensed the need for change, while they do not know what the right change should be. Hence many of them just try to carry the same thoughts of Web 2.0 to enter Web 3.0. The CNN Money article at January this year typically represents this misconception in the business sector. As we know, however, that “no one puts new wine into old wineskins, or else the new wine will burst the skins … But new wine must be put into fresh wineskins, …” (from Holy Bible, Lurk 5:37)

The importance of the research of Web evolution is still unaware by the main public, even among the elite researchers. Web 3.0 is coming, but not in the way many people think at present. The time is not totally ready yet, thought the transition truly has started. Thus, I would predict the transition would last longer than we expect.

Web Science 2009 Conference in two weeks

Web Science 2009 conference is coming in two weeks at Athens, Greece. The theme of this year is "Society On-Line". It would be an exciting event.

I have a paper accepted by the conference. The paper is about the model of Web evolution that I have posted before in this blog. To be a formal academic paper, however, I have substantially revised the presentation of the model. Furthermore, I have also uploaded a poster to the conference. So if you are attending the conference, please take a look at the poster. Unfortunately, however, I cannot attend the conference in person due to the time conflict to the project I am working on at present. I do wish, however, that this conference be a great event to prompt not only the research of Web Science but also the evolution of World Wide Web itself.